Consumer Behaviour (MKT 803.3)

Recent/Current Offerings

Syllabus / Public content Section Term Instructor
MKT 803 02 January 2017 Mina Rohani (primary instructor)
 
MKT 803 02 January 2016 Monica Popa (primary instructor)

Description

This course will offer students an advanced understanding of behavioural theories of judgment and decision making, with emphasis on consumer behaviour. Specifically, the course will provide at the graduate level a collaborative examination of the processes involved in attention, memory, perception, attitude formation, choice, and satisfaction in consumption-related environments. Substantive knowledge and research methods underlying each of these streams of study will be explored.

Permission of the department is required.

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