Subject: Marketing
Credit units: 3
Offered: Either Term 1 or Term 2
Weekly hours: 3 Seminar/Discussion hours
College: Graduate and Postdoc Studies
Department: Marketing

This is a graduate level course that covers the broad topic of marketing theory. Students will engage in high-level, critical discussion of the theories and models that form the foundation of scholarly work in the field of marketing.

Permission of the department is required.

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