Designing Marketing Research (MKT 801.3)

Recent/Current Offerings

Syllabus / Public content Section Term Instructor
MKT 801 01 September 2016 Barbara Phillips (primary instructor)

Description

This course provides an introduction to marketing research at the graduate level. It explores the steps in the research process, from literature review and research question formulation, to data collection and analysis, to paper writing, presenting, and publishing. Methods common to marketing research studies, such as experiments, qualitative interviews, and others are examined. The course provides both theoretical and practical explanations for the choices made when designing marketing research.

Permission of the department is required.

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