Subject: Marketing
Credit units: 3
Offered: Either Term 1 or Term 2
Weekly hours: 3 Seminar/Discussion hours
College: Graduate and Postdoc Studies
Department: Marketing

Description

This course provides an introduction to marketing research at the graduate level. It explores the steps in the research process, from literature review and research question formulation, to data collection and analysis, to paper writing, presenting, and publishing. Methods common to marketing research studies, such as experiments, qualitative interviews, and others are examined. The course provides both theoretical and practical explanations for the choices made when designing marketing research.

Permission of the department is required.

Upcoming class offerings

For full details about upcoming courses, refer to the class search tool or, if you are a current student, the registration channel in PAWS.

Syllabi

The syllabus is a public document that provides detail about a class, such as the schedule of activities, learning outcomes, and weighting of assignments and examinations.

Once an instructor has made their syllabus publicly available on USask’s Learning Management System, it will appear below. Please note that the examples provided below do not represent a complete set of current or previous syllabus material. Rather, they are presented solely for the purpose of indicating what may be required for a given class. Unless otherwise specifically stated on the content, the copyright for all materials in each course belongs to the instructor whose name is associated with that course. The syllabus is the intellectual property of instructors or the university.

For more information, visit the Academic Courses Policy , the Syllabus page for instructors , or for students your Academic Advising office.

Loading...

Resources