Branding (COMM 458.3)

Recent/Current Offerings

Syllabus / Public content Section Term Instructor
COMM 458 02 January 2017 Barbara Phillips (primary instructor)
 
COMM 458 02 January 2016 Barbara Phillips (primary instructor)

Description

This course is a hands-on class that focuses on how to analyze, evaluate, and manage a brand. Students will learn traditional brand management theory including brand equity and brand positioning. In addition, theories of emotional branding, such as brand personality and brand relationships, and theories of cultural branding will be discussed. All theories will be applied to real-world situations.

Formerly

COMM 450.3 (Branding Topic)

Prerequisite(s)

COMM 352.3 and COMM 354.3

Note

Students with credit for COMM 450.3 (Branding Topic) will not receive credit for this course.

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