International Marketing (COMM 456.3)

Recent/Current Offerings

Syllabus / Public content Section Term Instructor
COMM 456 01 September 2016 Di Zhang (primary instructor)

Description

Examines the managerial aspects of international marketing activities of the firm. The various decision areas in marketing including marketing research, product policy, pricing, distribution and promotion are considered in an international context. Also presented are the problems relating to the formulation and implementation of an integrated marketing plan for the firm's international operations.

Formerly

MKT 456.3

Permission of the department required.

Prerequisite(s)

COMM 204.3 and COMM 340.3

Resources and Supports for COMM 456

U of S Bookstore Textbook Search
Library Reserves Search
Hire a Tutor Search