Services Marketing (COMM 452.3)

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Description

Considers the unique marketing issues and problems facing service organizations. Examines issues including the role of the client, quality in service organizations, demand management and pricing problems. Within the overall context of the service sector, marketing issues related to health care and non-profit organizations are also considered.

Permission of the department required.

Prerequisite(s)

COMM 204.3 and COMM 352.3

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