Integrated Marketing Communication (COMM 451.3)

Recent/Current Offerings

Syllabus / Public content Section Term Instructor
COMM 451 01 September 2016 Barbara Phillips (primary instructor)

Description

Introduces students to the basic concepts which underlie the promotional activities of the firm. The concept of the promotional mix is introduced and the proper strategic roles for advertising, public relations and sales promotion are discussed in the context of the findings of communication theory.

Formerly

MKT 451.3

Permission of the department required.

Prerequisite(s)

COMM 352.3 and COMM 354.3.

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