Sales Management (COMM 358.3)

Recent/Current Offerings

Syllabus / Public content Section Term Instructor
COMM 358 01 September 2017 William Murphy
COMM 358 03 September 2017 William Murphy
 
COMM 358 01 September 2016 William Murphy
COMM 358 03 September 2016 William Murphy
 
COMM 358 18 January 2016

Description

Will provide students with a preliminary understanding of sales; communicating information to customers within an effective relationship based on trust; fulfilling customer expectations through "partnering" relationships and creating a selling environment that requires the use of advanced customer relationship management (CRM). The material presented will be organized around the four pillars of personal selling: relationship strategy, product strategy, customer strategy and presentation strategy.

Formerly

COMM 498.3 (Special Topics Sales Management)

Permission of department required.

Prerequisite(s)

COMM 204.3

Note

Students with credit for COMM 498.3 (Special Topics Sales Management) will not receive credit for this course.

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