Marketing Research (COMM 357.3)

Recent/Current Offerings

Syllabus / Public content Section Term Instructor
COMM 357 02 January 2017 Dawn Dobni (primary instructor)
 
COMM 357 01 September 2016 Dawn Dobni (primary instructor)
 
COMM 357 02 January 2016 Dawn Dobni (primary instructor)

Description

Examines the principles and procedures associated with the collection and analysis of relevant information in the context of solving practical marketing problems. Students have the opportunity to apply these principles at each stage of the marketing research process: problem definition, research design, data collection, data analysis and report preparation.

Formerly

MKT 357.3

Permission of the department required.

Prerequisite(s)

COMM 204.3

Prerequisite(s) or Corequisite(s)

COMM 207.3

Resources and Supports for COMM 357

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