Consumer Behaviour (COMM 354.3)

Recent/Current Offerings

Syllabus / Public content Section Term Instructor
COMM 354 02 January 2018 Monica Popa
COMM 354 04 January 2018 Monica Popa
 
COMM 354 01 September 2017 Di Zhang
 
COMM 354 02 January 2017 Di Zhang
 
COMM 354 01 September 2016 Mina Rohani
COMM 354 03 September 2016 Mina Rohani
 
COMM 354 02 January 2016

Description

Considers factors influencing consumer behaviour as a focal point of marketing decision making. Topics include market segmentation and positioning, and environmental and individual determinants of consumer behaviour and consumer decision processes. This material is analyzed for its usefulness in designing, evaluating and implementing marketing strategies.

Formerly

MKT 354.3

Permission of the department required.

Prerequisite(s)

COMM 204.3

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