Marketing for Pharmacists (PHAR 519.3)

Recent/Current Offerings

Syllabus / Public content Section Term Instructor
PHAR 519 01 September 2018 Cherie Rutherford
PHAR 519 01 September 2017 Cherie Rutherford
PHAR 519 01 September 2016 Jason Perepelkin


This course examines the theoretical concepts and applied techniques of marketing that are used in the delivery of pharmaceutical care in the for-profit and/or non-for-profit environment. Lectures will focus on theoretical concepts and examples of strategies currently being used within pharmacy and the broader health care environment. Students will be actively involved in the course through interactive lecture techniques, including case studies and article discussions.


PHAR 417 and registration in fourth year of the Bachelor of Pharmacy (B.S.P.) program.

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