Basics of Hort Marketing (HORT 41.3)

Recent/Current Offerings

Syllabus / Public content Section Term Instructor
HORT 41 X02 January 2018 Unknown Unknown
HORT 41 X03 January 2018 Unknown Unknown
 
HORT 41 X01 September 2017 Unknown Unknown
 
HORT 41 X02 January 2017 Unknown Unknown
HORT 41 X03 January 2017 Unknown Unknown
 
HORT 41 X01 September 2016 Unknown Unknown
 
HORT 41 X02 January 2016
HORT 41 X03 January 2016

Description

This course introduces marketing basics to students who are interested in marketing within the Horticulture industry. Students will gain an understanding of the fundamental marketing elements of the Canadian and Prairie horticultural industry, basic principles of marketing, principles of consumer behaviour, price-setting, and credit granting strategies, the elements of the sales process, the elements of distribution channels in domestic and global markets and the marketing Plan and its components.

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